Karieshma Hira, the visionary behind Pink Cheetah, is a passionate advocate for body positivity and inclusivity in fashion. Beyond her work in the fashion industry, Karieshma is also a certified Mat Pilates instructor. Her deep understanding of the human body and dedication to promoting a healthy lifestyle greatly influence her approach to swimwear design, ensuring that every piece not only looks beautiful but also supports comfort and movement.

Karieshma’s journey in the fashion and fitness industries began with a strong desire to create clothing that empowers women to feel confident and beautiful in their own skin. Inspired by the strong women in her life and her experiences as a Pilates instructor, she founded Pink Cheetah to offer stylish and inclusive swimwear that celebrates all body types, with a special focus on the unique bond between mothers and daughters.

In addition to her role at Pink Cheetah, Karieshma runs a fitness blog under the Instagram handle [@fitmeyoung](https://www.instagram.com/fitmeyoung). Through this platform, she aims to motivate kids, teens, and adults to cultivate an active and healthy lifestyle. Her blog offers a variety of content, including workout routines, nutritional advice, and motivational posts. Karieshma regularly collaborates with health experts in the industry, with the intention of promoting and uniting health and wellness within her community and beyond.

Karieshma’s dual roles as a fashion entrepreneur and fitness influencer reflect her holistic approach to well-being. She believes that true beauty comes from feeling good inside and out, and she is committed to helping others achieve this balance.